Starting a Business: Name and Work Go Hand in Hand
child once said to me, "I want to start my own business." I asked, "Have you thought about the company's name?" He shrugged and replied, "I haven't even started working yet, so I haven't thought about a name." I told him, "Think about the name and the work together; that's when the business will begin."
Our mother learned a valuable lesson from them in childhood. I was very shy. In the lower-middle-class, no house is complete; there's constant borrowing and lending among neighbors. Whenever my mom asked me to bring something from a certain aunt, I would immediately refuse, saying I couldn't ask for it. Mom would then say, "You're not asking for much. Just say it's from me." I would then leave because I felt like a mere messenger or laborer.
If you want to start your own business, its beginning will be marked by its name and work. The psychology of the world's best entrepreneurs shares a common trait. They can identify one specific deficiency in their society that is in demand but not supplied. This is called a business opportunity. After that, it's given a name. Then, it comes into the market to fulfill that deficiency.
You become the first employee of your business. Only as an employee can you make your business successful. No one can start or run a business just by sitting. However, when a business starts running, it turns its first employee into a boss. Businesses are run by employees who are said to have the spirit of a worker or laborer. You can confidently knock on any door for your work and business, whether it's your customer or supplier; they'll see you as more than just a messenger or laborer.
No one is perfect in the market; it stands on mutual transactions.
